The rapidly growing economies in East Asia present a compelling licensing market for brand owners. The rise in consumer spending and the trend toward urbanization throughout the region is ripe for brand-driven marketing. Mithera provides comprehensive solutions to tap into this dynamic marketplace and its valuable distribution channels.

We devise licensing strategies and execute distribution deals which facilitate market penetration and product expansion in East Asia. Our highly-skilled professionals leverage their operational expertise, deep market knowledge and proprietary network of local distributors to circumvent the common challenges faced by companies seeking to gain entry.

We illuminate the complex licensing approval process and evolving distribution landscape in each jurisdiction. By forming trusted partnerships with our clients, we are able to act in their best interests and secure favorable brand licensing and distribution deals.